In recent years, Deutsche Telekom has adopted "T-Spirit" as its operating strategy as part of its move towards global connectivity.
The telecommunications firm explains that the uptake of broadband internet access, as well as mobile telephony, has led a revolution in connectivity around the world.
In order to keep pace with such developments, Deutsche Telekom has turned to T-Spirit as its strategy for future evolution of the brand.
Deutsche Telekom explains that the T is its seal of quality across all of its brands - including enterprise connectivity solutions offered under the title of T-Systems.
This is a provider of scalable connectivity solutions to organisations on a leased basis.
Companies are able to acquire the software and hardware they require to connect to the network, along with the amount of storage they need.
As businesses grow, so are they able to increase their storage - helping to synchronise their development with the expansion of their ICT infrastructure.
More than 160,000 clients worldwide already get their connectivity solution from T-Systems on that basis, Deutsche Telekom reveals.
The organisation adds that T-Spirit represents superior value, passion, innovation, respect, integrity and top excellence - the six core themes upon which the brand is built.